Social media is no longer a platform that is only appreciated by teenagers whose life revolves around the latest trends in these channels. Instead, they have evolved to become a gateway for the modern business that wants to attract more clients and enhanced customer loyalty. Ecommerce stores have not been left behind as people have changed their approach to shopping. Today, consumers use social media as a decision-making platform as it allows them to analyze products and notice shopping patterns with great ease.
Addressing consumers on both Search Advertising and Social Media, provides the advertiser with a complete digital advertising solution. Social Media for brand recognition and remarketing, and Search Advertising for getting in front of the shopper on the first page when they are looking for your products.
As an online retailer who wants to acquire as many customers as possible, the heavy influence and powers of social media can no longer be ignored. If you are still having second thoughts about tapping into social media to grow your business, here are reasons to pay more attention to these channels.
The benefits of advertising on social media as an online retailer
1. Reach out directly to a huge customer base.
Everyone with a smartphone or computer is bound to have a social media presence. The best part is that you can easily reach out to this vast market by running targeted ads. This has been made simpler as social media advertising allows you to target users based on their demographic data, interests, and behaviors. As such, if you are a store that specializes in fashion accessories, you can easily reach out to individuals within your state who have looked up similar products in the past.
2. Build credibility by enhancing your brand reputation
It is great that you have worked on creating and running the perfect eCommerce store. But, how many people really trust the store and view you as a top brand? One way to grow influence is by maintaining a robust presence in social media, as this makes you more available to potential clients. By becoming active on these platforms and providing on-time feedback, posting stories, showcasing those reviews, and announcing offers, you will build quite a following.
3. Influence buying decisions
Social media has become highly influential as it is a basis for modern consumers to make their buying decisions. On average, a potential consumer is highly likely to buy from your store if it has outstanding reviews from close friends or an influencer. The odds are raised if there is proof that the product is of high-quality, for example, photos after it was delivered and used, as modern consumers are tired of low-quality purchases.
4. Low advertising costs
Social media channels have low advertisement costs compared to mainstream advertising platforms. This means that even with a limited budget, you can still quickly grow your store’s visibility and start earning new customers. You will further love that creating business pages and maintaining them is equally low cost even if you hire a social media manager for this.
5. Gain better market insights
There is much more to the use of social media than converting them to an ad platform. The direct access to customers it provides is the perfect foundation for understanding your customers and learning what works for your business. You can also use your targeting options to have better data on the audience segment that you need to be targeting more.
Do you really want to win online? Then take action right away, and up your social marketing for your eCommerce business.