It is never enough to run a PPC campaign as an online shop owner since this is not a venture you get into just for fun. You pay for every click you get on your ads, and there is never an excuse why you should not implement a formula that guarantees maximum returns.
Sounds simple, right?
The truth is you need a well-executed PPC campaign if you ever expect to win the hearts of your target audience using Google search. We look at what it takes to refine your Google ads so that they make you more money (or, isn’t this the reason why you are so concerned about running PPC campaigns?)
Simple steps to improving the quality and impact of your Google Ads
A PPC campaign is intensive as it involves evaluating several factors and unifying them for a singular purpose – the success of your business. Luckily, there is always room for improvement, and if your Google ads are not efficient, here are ways to improve your campaigns:
1. Focus on relevancy
How relevant is your ad copy to the target audience? This seems like a question that one should never forget, but it is amazing how many people ignore it. The modern consumer is more knowledgeable, and it gets worse as they have countless options at any given moment. So, how do you capture their attention? By focusing on relevancy and in doing this, you need to:
- Keep up with the trends in your niche industry and customer behavior
- Optimize negative keywords
- Prioritize high intent keywords
- Customize your ads for specific target audiences
2. Watch your high ranking competitors
It is easy to assume that since you have a list of keywords that can be used for your Google ads, all you have to do is get the ball rolling. Your keyword research efforts are to be complemented through competitor ad analysis, as this allows you to have a foundation for creating better quality ads. By learning how your competitors match their keyword groups, use ad extensions, and tailor their landing pages, you gain a competitive edge in your campaigns.
Note: It is one thing to learn from your competitors and a whole different act to ‘copy and paste’ their ad copy. Google uses advanced AI to monitor ads on the search engine, and running similar ad copy to your competitors will only lead to unnecessary fines.
3. Remember, excellence is all about proper timing.
Beyond using smart keywords and coming up with creative ad copy relevant to your target audience, you need to know when to run your ads. Continuously rotating your advertisements to suit the moment is a critical pillar to success that directly impacts your campaign performance.
Fortunately, this does not have to be a time-consuming and demanding process as automated PPC campaigns have taken over this role. Instead of burdening your marketing team with an activity that requires spending hours analyzing data, you can rely on AI to automatically run your ads at the right time.
Imagine spending tens of thousands of dollars on PPC campaigns, and your store sales from these ads are negligible. Well, the problem is not with Google or your products but in your advertising formula. All you need is a slight change to this formula, and you will have those numbers on a roll once again.