About Google Ads
As the largest search engine, Google states its mission is to “organize the world’s information and make it universally accessible and useful”. It is therefore their focus to ensure the millions of searches conducted through the platform each second are helping consumers to find the products they are looking for in every category.
Google Ads, is a sophisticated technology, based on AI, machine learning, and eCommerce marketing automation, and AdWords management services that is helping web users find products and services. The system seamlessly blends advertisements into Search Results improving the ability for both consumers and advertisers to find each other. Millions of retailers are utilizing Google Ads Advertising every day to drive more traffic to their websites, increase eCommerce sales and brand exposure, and reach their business goals. Using paid ads is the only way for online businesses to increase sales by targeting an audience outside of their organic reach and drive non-linear growth to their digital enterprises.
Nowadays making a name for yourself in the online world can be a daunting task as you are continuously competing against the most influential online retailers such as Amazon, eBay, and Target to name a few. Getting your small business on the first page of Google search results is no walk in the park, especially when attempting to do so organically. Having a distinguished Google Ads strategy will make things a whole lot easier and quicker. In this article, we will cover what Google Ads is and how you can start reaping the endless benefits today.
What can you gain from using Google Ads?
Google search is intent-based marketing meaning that when people search with Google they have an idea of what they are looking for and search for it. If a consumer comes across one of your ads while browsing for a product they will be more likely to convert and become a customer. You achieve this when the product you pitched is what the consumer was originally searching for or comparable in some sense, thus saving them time and effort in continuing their search. Therefore it is crucial to make sure your products are relevant to the search terms you are bidding for and to have a proper Google Ads strategy set up. If the product is relevant then it is likely consumers will convert into sales in a better way than the “impulse purchasing” conversion seen in social media marketing.
Prospective buyers are not necessarily logging into social media platforms to view your ads. Social media advertisements are considered to be more of an interruption-based marketing strategy, which tends to trigger impulse conversions compared to intended Google searches for a specific product. However, due to the many retailers bidding on the first page, running Google Ads can be expensive depending on what keywords you will bid on.
The alternative to reaching Google’s first page is naturally organic exposure that is directly related to investment in SEO.
Although costly, Google Ads Advertising and its AdWords management services increase brand awareness, overall visibility, and work faster than SEO therefore the ease of measurement makes the investment worthwhile.
When a consumer is running a web search on a similar product you sell, yet you chose not to run Google Ads where your competitors did, will most likely result in an instant loss in sales. With a good Google Ads strategy in place, your company will be able to compete with even the largest retailers in no time and beat them out altogether. Rather than waiting around for even the best SEO strategy in place to help you rank higher organically, Google Ads almost instantly boosts impressions, views, clicks, and conversions.
Automating your advertising on Google Ads
It can be very involved and time-consuming to create ads that produce a high-quality score and obtain a low click cost. Okiano works as your Google Ads account manager providing you with eCommerce marketing automation solutions by creating effective ads for your store quickly and seamlessly, ensuring a high-quality score and low CPC (Cost per click). The resulting Google Ads Advertising Campaigns will be much quicker and more effective than manually working with Google Ads.
The ads created by Okiano’s Artificial Intelligence system will be managed and optimized in a fully automated way. All you need to do is fill in your store URL, the location of your target audience, and your monthly advertising budget. Okiano acts as your Google Ads account manager and integrates with every eCommerce platform including Shopify, WooCommerce, and Magento to ensure full synchronization with your online store making the Ads and Search Terms relevant at all times.
Connecting Okiano to Google Ads is easy, requiring only a couple of clicks and no prior knowledge. You will be able to see your campaign performance on Google Ads and on the user interface of your Okiano account to which you have full visibility. The system will begin with a lower Ad Spend at first and accelerate as it progressively produces sales and ROAS results. Having a manual Google Ads account manager can be quite expensive and time-consuming, which is why having Okiano, a company whose bread and butter is marketing automation solutions and all things Google Ads, as a partner, will ultimately drive more traffic to your store and increase your sales exponentially.