The eCommerce sector has massively grown as more people prefer shopping online rather than visiting brick-and-mortar stores. Notably, the industry witnessed a new level of growth during the peak of the Covid-19 pandemic. This is because as people were forced to stay indoors, they had only one way of accessing products from different companies or brands – shopping online. The result of this was more businesses opting to run online stores as they sought to capitalize on this growing market.
But, as the online retail space becomes super competitive, it takes much more than opening an online store to be able to stand out from the crowd and sell at profit. There is the need to run intensive marketing campaigns that will make it possible for you to reach out to all potential customers and grow your sales. To make your online marketing ventures simpler, you need to invest in the right tools. This leads to the question – how does Okiano Marketing compare to WordStream as a PPC campaign tool?
The glaring differences
Okiano Marketing is an automated eCommerce advertisement platform that leverages the power of artificial intelligence and machine learning. It is centered on ensuring that your ad campaigns are fully optimized for your target market with the goal of generating a better quality score that will result in elevated impression share and higher click-through-rate (CTR) at a lower Cost Per Click (CPC) that will improve the Return on Advertisement Spend (ROAS).
This automated marketing tool aims to give users an edge over traditionally manual PPC campaigns by using advanced AI technologies to manage the entire process from creation to ongoing Optimization. The icing on the cake is that the campaigns created by Okiano are continuously managed 24 x 7 since it is an AI robotic system that is continuously collecting information about the performance of your campaigns and optimizing for best performance just as if you had a PPC Expert working 24 x 7 on improving your PPC Campaigns.
On the other hand, WordStream aims to make online advertising easy by providing a software solution to manage social media ads and Google ads. However, unlike Okiano Marketing, it uses a manual process that works by grading the strength and weaknesses of a Google Ad account. It then provides a detailed personalized report that identifies the areas that need improvements. A side-by-side comparison will then be made on how the account compares to other competitors according to the best PPC marketing practices.
Okiano Marketing and WordStream provide users with reusable campaign assets and run their campaigns directly from a client’s Google Ads account. They also have an easy-to-use performance dashboard and are backed by human experts who actively monitor the campaigns.
Wordstream is a sophisticated set of advanced technology tools that help advertisers keep track and manage their advertising campaigns on many channels. you get a cross-platform Dashboard and can drill deeper into key metrics and campaigns with customizable Success Reports.
Okiano Marketing on the other hand is focused on creating and managing the best possible Google Ads campaigns and has been at the forefront of redefining eCommerce advertising by utilizing futuristic technologies. The completely hands-free PPC management that the platform performs enables retailers to relieve themselves from having to worry about Google Ads and Google Shopping.
For these reasons, if you are a retailer running diverse channel advertising on many platforms, you may want to consider using Wordstream and Okiano together to ensure you are making the most of your campaigns.
By relying on technology for running advertisement campaigns, you benefit from lower spending while attaining higher ROAS. This is brought about by the guaranteed quality of advertisements created by Okiano intelligent systems that are ever-rotating advertising strategies, running A/B tests, and optimizing keywords for a higher quality score.