As the most prominent PPC network that is owned by the world’s number one search engine, Google Adwords has always been a center of focus for marketers. Still, there is always room for questions on the efficiency and value of investing in pay-per-click advertisements. This has largely been propelled by the ever-growing costs of running advertisement campaigns, thanks to the stiff-neck competition being witnessed across all industries. For businesses, this all boils down to a single question – is it worth investing in Google PPC Ads in 2021?
The changes in Google Algorithms and SERPs
You can always count on Google to constantly update its algorithms, and the past years have not been different. These ever-changing algorithms mean that a business must always be ahead of the curve to attain first-page organic rankings. This is not the simplest venture as there is the need to consider many factors into your SEO, and a single mistake can lead to a significant drop in rankings.
On the other hand, Google has also introduced changes to its SERPs, giving priority to Google Ads that appear at the very top and bottom of the page. It has become better as it is now harder to spot Ads as their outlook has become most similar to the high-ranking sites. This was made possible by the increased length of the titles and descriptions that you can use on a Google PPC ad.
Using Google PPC Ads to Your Advantage
In this fast-paced age, the business that quickly adapts to changes is the one that will stay on the winning lane for the longest time. Online marketing campaigns get a big boost from using Google PPC Ads because it offers the following benefits:
1. The promise of quick results
Studies show that over 80% of Google searches never get beyond the first page results. Essentially, this means that no potential customer will take their time to go through the many search result pages when they have all they need on the first. How do you capture this market as you work on your SEO to attain better rankings? Google PPC Ads give you the room to wiggle into the visible section of the internet and start acquiring traffic in a matter of minutes
2. An easy to optimize advertising solution
Google PPC Ads give a business the flexibility to control how it will run its marketing campaign and costs to be spent. The ready access to millions of keywords and automated marketing tools that will craft high-value advertisements means that you will have unlimited potential.
3. Step up to competition
Finally, no business can ignore how easy it is to step up to the competition when using Google PPC Ads. This is because it is a ticket to appearing in the first page results and attracting quality traffic while working on your SEO for better organic rankings.
Google PPC Ads have become a must-embrace marketing solution for the business that wants to achieve more in the cut-throat online market. However, to attain top-value in the PPC world, it is more critical to run high-value and fully optimized ads that will attract organic traffic and lead to more sales.