It is great that you now have a WooCommerce store as consumers’ love for online shopping is growing by the day. According to statistics, over 66% of shoppers prefer online shopping over visiting brick-and-mortar. This makes owning a WooCommerce store one of the best decisions that you can make at the current moment.
However, as a WooCommerce store owner, opening a store is the first step to a long and exciting journey of trying to woo customers and make more sales. Now that you have to make tough decisions, is it right to run Google Ad campaigns for your store?
Google Ads and WooCommerce: Are they a good fit?
WooCommerce is one of the best open-source eCommerce platforms that give you the freedom to instantly set up and run an online store. Nevertheless, this does not make it an ‘island’ in the current business landscape, as the internet has made everything interconnected. Particularly, Google is unavoidable on a larger scale as this is the world’s biggest search engine. This means that there are thousands of potential customers using this search engine to look for products and services at any given moment.
Google ads allow you to target this huge market by showing them search-related advertisements that will entice them to buy your products. The best part is that it is very easy to optimize WooCommerce stores for Google advertisements, meaning you can have your campaigns up and running within a few minutes.
Getting The Most From Your Google Ad Campaign
The cost-per-click model used for Google ads means that you have to be wise in running these advertisement campaigns. While Google attracts relevant user traffic on the internet, one needs to be an expert to be able to win the hearts of the modern audience in a crowded online retail market where everyone competes for the first results page. This is why you need to make a smart decision to help you avoid overspending on your PPC budget while giving you maximum value.
The World of Automated PPC Campaigns and Its Benefits for your WooCommerce Store
To competitively run your WooCommerce Google ads, your PPC expert must continuously optimize and update your campaigns and keyword bids to ensure your campaigns make the most of your budget. Since the market is overcrowded, the need is not only to optimize for hundreds and sometimes thousands of Keywords and Ad Copy but also to watch and monitor the many “Site Visit” parameters such as Session duration, cost per conversion, CTR, Bounce rates, and many others to ensure optimal customer reach. For these reasons, automating eCommerce advertisements may well be one of the most important decisions that you will make for your WooCommerce store.
Getting faster results at a lower cost
It takes PPC experts lots of hours and resources to create and run high-value WooCommerce Google advertisements. Machine learning and AI, the defining pillars of PPC automation, take over this role and allow you to set up and run your campaigns in no time. The best part is you do not have to pay an entire team of PPC experts, thanks to the end-to-end PPC automation.
Running profitable PPC campaigns.
Since automated PPC campaigns rely on never-ending machine learning and AI algorithms, you can be confident that all ads are fully tailored for the target market. This means you have high-quality ads, objective A/B testing, and a perfect keyword combination to attract your target audience.
To run a profitable WooCommerce store, it is vital to reach out to your target audience through Google ads. These advertisements open the door to a whole new world, where you can consistently attract the right traffic to your store and make more sales.