Brick-and-mortar refers to a traditional street-side business that offers products and services to its customers face-to-face in an office or store. Brick-and-mortar stores have found it difficult to compete with most web-based businesses, however, many consumers still prefer to shop and browse in a physical store where consumers can speak with employees and ask questions about the products or services and enjoy the overall shopping experience.
As more local stores revert to eCommerce marketing and have an online presence, it also becomes possible for them to use the latest advertising technology and AdWords techniques in a manner that will also increase in-store traffic making more walk-in purchases.
Google just released that search interest in local shops hit a record high last year, seeing 350 times more search interest in “local” + “near me” than there was 10 years ago. This means that now you can make more people find your store or make a call directly from the search results using Google Ads marketing extensions and AdWords management services introducing many different AdWords techniques.
With Google Ads marketing you can do it in two ways:
Local campaigns help businesses with physical locations drive more visits to retail stores, restaurants, auto dealerships, and more. They also include new ways to promote your business on Google Maps. If you are a retailer, Shopping campaigns help you promote your entire eCommerce and local product inventory to drive sales across both your website and stores. Retailers should use Local campaigns as well as the latest advertising technology to maximize store traffic and combine them with Shopping campaigns, which help you increase omnichannel reach and sales.