Interest in Local Stores is growing, how can Brick-and-mortar traditional street-side business leverage this with Google Search

Brick-and-mortar refers to a traditional street-side business that offers products and services to its customers face-to-face in an office or store. Brick-and-mortar stores have found it difficult to compete with mostly web-based businesses, however, many consumers still prefer to shop and browse in a physical store where consumers can speak with employees and ask questions about the products or services and enjoy the overall shopping experience. 

As more local stores have eCommerce and online presence, it also becomes possible for them to advertise in a manner that will also increase in-store traffic making more walk-in purchases. 

Google just released that search interest in local shops hit a record high last year, seeing 350 times more search interest in “local” + “near me” than there was 10 years ago.  This means that now you can make more people find your store or make a call directly from the search results using Google Ads extensions.

With Google advertisement you can do it in two ways:

Local campaigns help businesses with physical locations drive more visits to retail stores, restaurants, auto dealerships, and more. They also include new ways to promote your business on Google Maps.If you’re a retailer, Shopping campaigns help you promote your entire ecommerce and local product inventory to drive sales across both your website and stores. Retailers should use Local campaigns to maximize store traffic and combine them with Shopping campaigns, which help you increase omnichannel reach and sales.

Related readings

Google blog

Investopedia

Google Infographic

 

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Before you proceed

You will need to spend a minimum of $750/month and have a valid Credit Card in your Google Ads and Okiano accounts. You will not be charged during the trial period.

It takes time to see results as Okiano and Google robots optimize your campaigns. You will see elevated traffic, but conversions may depend on many factors such as your store shopping cart experience and onsite promotions.

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