Improving Your Website SEO Will Help You Sell More With Google Ads

Attracting traffic to your website is the ultimate goal for the success of your online business. The more visible you are to your market, the more exposure you will achieve in your industry and the more conversions you will gain, turning visitors into buyers. 

 

Building your search engine optimization strategy (‘SEO’) will lead your business in the right direction. Executing on your website and PPC optimization will then help you increase your organic sales and even more when boosted with PPC Google Ads.

Understanding SEO

While adhering to SEO rules seems a complicated process to follow, but actually, it is quite simple. In our recent article titled tips & trends for creating cutting edge Google Ads, we spoke about the importance of choosing the right Keywords, imagining what the user would search for to reach your page. This as well is an important element of SEO. When a user searches for something specific on Google’s search engine, Google Ads management services will look up the content gathered from your website to find all the relevant content for the searching user. It will then provide a ranking that will link to an algorithm that matches the data to the query the user is searching for. It is therefore clear that by having a strong understanding of  SEO and implementing PPC optimization techniques, your business will benefit in the long term. Having relevant content and a strong ranking will eventually drive more traffic to your website.

 

Improving your SEO

Once you have a good and detailed understanding of how SEO works, you will need to continually focus on building and improving it to keep staying relevant and thereby maintaining your Google ranking. The three most important  methods of improving your SEO include:

 

– The quality of your content

 

When looking to improve your SEO, content is a key factor. The quality of the relevant content you place on your website will influence the number of time users will spend on your site. This in turn will also impact your click-through rate and consequently conversions. Making your content relevant, eye-catching, and engaging will help you elevate your SEO ranking. 

 

When you create quality content, remember that the best way to engage with your audience is to find out the questions that they are asking about your products specifically and include Keywords used in these questions in the text. That way your content will emerge in consumer searches, and you will have a chance to become a valuable and reputable source in answering your audience with the details and answers that they are looking for. They may also return to your website in the future as they value your content. Your answers to these questions become the topics that provide the best advice and solutions to all the questions asked by your audience. Not only will this tactic help you improve your SEO ranking, but it will also help you gain a competitive advantage as you are building a long-lasting trust with your target customers.

Include Keywords and links to your other content

 

When looking to improve your SEO, content is a key factor. The quality of the relevant content you place on your website will influence the number of time users will spend on your site. This in turn will also impact your click-through rate and consequently conversions. Making your content relevant, eye-catching, and engaging will help you elevate your SEO ranking. 

 

When you create quality content, remember that the best way to engage with your audience is to find out the questions that they are asking about your products specifically and include Keywords used in these questions in the text. That way your content will emerge in consumer searches, and you will have a chance to become a valuable and reputable source in answering your audience with the details and answers that they are looking for. They may also return to your website in the future as they value your content. Your answers to these questions become the topics that provide the best advice and solutions to all the questions asked by your audience. Not only will this tactic help you improve your SEO ranking, but it will also help you gain a competitive advantage as you are building a long-lasting trust with your target customers.

 

Make sure your website performance and pages loading speed is fast

 

According to research, 40% of users lose interest and abort a website if it takes more than 3 seconds to load, and 80% of these users will not return to your site. This volatile user behavior needs to be countered by excellent website performance to ensure keeping them engaged from the outset, your loading speed is vital. eCommerce marketing automation solutions exist, for example, Okiano has helped countless online stores get to the first page of Google search results. 

PPC Optimization

– Make use of dofollow backlinks

 

DoFollow backlinks are backlinks that are taken from reputable websites that will help your site gain credibility. A good way of looking at backlinks is to regard them as a “conversation amongst websites”. Any eCommerce digital marketing agency will tell you that this ultimately creates a ‘win-win’ situation for both websites by increasing authority as well as your SEO ranking.

Google Ads Management Services

Source: moz.com

 

How does improving SEO help with Google Ads?

 

While in contrast to Google Ads, SEO operates more in the background, a passive way to cause Google to show your website to searching customers, it is important to work on your site’s SEO first as it is not a short-term or one-off activity. Building your website’s SEO is a timely process that will only gain results in the long-term unless deciding to team up with an eCommerce digital marketing agency. Combining a strong SEO with the effective use of Google Ads management services will bring about lasting benefits to your business and website. 

 

Ultimately, it is about getting the most exposure of your online store through strong eCommerce marketing to your target audience and providing them with a seamless, positive experience with your business. This, in turn, will lead to greater user loyalty to your brand. It is therefore imperative to create these content items that lay out the stepping stones for better Google ranking and to reach a larger audience to boost your online presence. The better the SEO structure of your business, the more effective your Google Ads will be which will result in happier customers.

Related Readings

 

Moz.com: What is SEO?

Neilpatel.com: How to Achieve Multi-Channel Success…

Singlegrain.com:6 Ways Google Ads Can Boost Your SEO Results

Quicksprout.com: 34 Ways To Improve SEO Rankings in 2020

Vpnmentor.com: Internet Trends 2020. Stats & Facts in the U.S…

Google.com: SEO vs PPC

Wpbeginner.com: What is: Backlink

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