What is Okiano Marketing Automation?
Okiano Marketing Automation is a sophisticated system based on advanced Machine Learning and Artificial Intelligence technologies that manages paid digital marketing campaigns for eCommerce online stores. At the moment, Okiano is automating PPC advertisement only for google ads. It automates the entire advertisement process and ensure effective advertisement for any number of store products.
How do I start? It’s super simple!
Let’s begin with starting a campaign. Click the “Start Campaign” button in the top right hand corner. You will see a page where you can sign up with your google account or with an email address and a chosen password.
✎ NOTE: please take the time to read our Terms of Service.
After creating an Okiano marketing account, you’ll need to complete 3 steps to begin your campaign and generate sales. The first is to fill in your store details.
Filling your details is quick, and it’s necessary for Okiano to be able to do the work for you. Please be elaborate and fill in the optional data as well. Tell us your company slogan, describe your store, your target audience, competition and also elaborate in a free writing form about your store. This information is used during the setup and training of Okiano robots so that they can be more effective. When you are done, please click the “set store details” and proceed to set the budget for your campaign.
Once you you filed in your store details, you can set the desired budget. You can chose to set a dollar amount, a desired estimated number of visitors or a desired sales goal. Please note that the system can only provide very high-level inaccurate estimates for number of visitors or sales. Once starting, the system learns the specific traffic parameters and eventually will be able to predict your budget performance based on your store results. Use your best understanding to determine how much traffic do you want to push to your website. For example, if you set a $600 per month, you will spend an average of $20 per day. If your super relevant click cost would average $0.25 you can get as many as 80 clicks per day.
The final on-boarding step is to set your payment method and card holder information. It is mandatory to enter a payment means as the system will not be able to begin advertising your store products without it. Your card will be charged a small initial card validation amount equal to one third of the monthly budget or $500 (the lowest of the two) follow up payments will be charged every time the spend reached a threshold set at one third of the monthly budget or $500 (the lowest of the two) until the monthly budget is consumed.
Your card is accepted for use, you reached an explanatory page showing where you are in the advertisement process. The first step is when Okiano upload all of your store product information and begins a Machine Learning process that automatically creates keywords and paid ads from your store products and categories.
This is your dashboard. Here you can see how many categories were processed, how many ads and keywords did Okiano robot prepared for your store advertisements, and what is the number of store categories that are are already up and running. Click the “Preview Ads” link to see the categories, Ads, and Keywords that were generated for your campaign.
Here you can see your store traffic performance. Roll down to see performance of the top and worst performing categories. Click the “show all categories” to see detailed category performance.
Store Optimization | Ads Preview
Here you can see your store category tree and can easily preview the ads and keywords that were created.
Okiano integration with WooCommerce allows for your store data to be continuously updated on Okiano servers. This in turn, ensures your Ads and search terms are always relevant and accurately represent your store.
To connect we need to have your website REST API keys. Please see below the instructions for obtaining your WooCommerce API Keys. As well, you can also review these instructions on the WooCommerce website.
Generate Keys on WooCommerce
Okiano integration with Magento 2 allows for your store data to be continuously updated on Okiano servers. This in turn, ensures your Ads and search terms are always relevant and accurately represent your store.
Connecting your Magento 2 store is easy. All you need to do is install the “Okiano Marketing Automation” extension from Magento Marketplace.
To begin, login to your Magento 2 admin dashboard and install the Okiano Marketing extension from Magento marketplace. Visit the Detailed installation instructions page to follow a 5 simple steps guide.
Okiano integration with Magento allows for your store data to be continuously updated on Okiano servers. This in turn, ensures your Ads and search terms are always relevant and accurately represent your store.
Connecting your store is easy. all you need to do is install the Okiano Marketing Automation extension.
To begin, login to your Magento 1 admin dashboard and create a “user” with read-only access rights to certain entities of your catalog, create an “API KEY” and provide Okiano with these details.
Visit the Detailed integration document for detailed instructions on how to create a “User” with the read-only permissions and creating the “API KEY” (password) that you need to provide to Okiano.
IMPORTANT: Shopify merchant, please visit the Installation instructions of Google Tracking for Shopify page.
About conversion tracking
Conversion tracking is a free tool that shows you what happens after a customer interacts with your ads, whether they purchased a product, or otherwise did an action on your website that you want to count after someone interacts with your ad. These are actions that you’ve defined as valuable to your business, such as an online purchase or a call to your business from a mobile phone. These customer actions are called conversions.
How conversion tracking works
Conversion tracking starts with you creating a conversion action in your Google Ads account. A conversion action is a specific customer activity that is valuable to your business. You can use conversion tracking to track Website actions: Purchases, sign-ups, and other actions that customers complete on your website. Learn more about how Google Ads tracks website conversions.
The conversion tracking includes placing two code snippets on your website. You add these conversion tracking tags, or code snippets, to your website. When a customer clicks on your ad from Google Search or selected Google Display Network sites, a temporary cookie is placed on their computer or mobile device. When they complete the action you defined, Google system recognizes the cookie (through the code snippet you added), and send to Okiano a record of the conversion.
Once you’ve set up conversion tracking, Okiano can track data on conversions for your campaigns, ad groups, ads, and keywords and adjust your advertising to helps you achieve important goals for your business.
IMPORTANT: If you are a Shopify merchant, please visit the Installation instructions of Google Tracking for Shopify Merchants page.
To set up Google Ads conversion tracking, you need to create a conversion action, install the global site tag, and then add the event snippet. If you’re tracking purchases, then you also need to edit the event snippet to adjust the value of the conversion based on the purchase amount.
Start by searching your Mail for an Email from Okiano Marketing <[email protected]> with a subject line containing: “Tracking the traffic“. This email has the conversion tracking codes enclosed.
There are two tracking codes you will need to install 1. Global site tag and 2. The event snippet.
Step 1: install a global site tag, copy the tag code from the email and paste it between thetags of every page of your site.
Select and copy the first: “Global site tag”. It will look like this:
Step 2: install an event snippet, copy the tag code from the email to your conversion page between thetags right after the global site tag.
Select and copy the first: “event snippet tag”. It will look like this:
Step 3: Edit the event snippet to adjust the value of the conversion based on the purchase amount.
NOTE: the conversion page is the page your customers reach on your website after they’ve completed a conversion. For example, the ‘Thank you for your order’ page.To track a different value for each conversion, edit your tag to record the value for each conversion as shown here:
‘value’: YOUR VALUE, ‘currency’: ‘YOUR CURRENCY’, ‘transaction_id’: ‘YOUR ID’
Related article: Testing the conversion tracking
You will need to spend a minimum of $750/month and have a valid Credit Card in your Google Ads and Okiano accounts. You will not be charged during the trial period.
It takes time to see results as Okiano and Google robots optimize your campaigns. You will see elevated traffic, but conversions may depend on many factors such as your store shopping cart experience and onsite promotions.