Getting started with Okiano Marketing Automation

What is Okiano Marketing Automation?
Okiano Marketing Automation is a sophisticated system based on advanced Machine Learning and Artificial Intelligence technologies that manages paid digital marketing campaigns for eCommerce online stores. At the moment, Okiano is automating PPC advertisement only for google ads. It automates the entire advertisement process and ensure effective advertisement for any number of store products.

 

How do I start? It’s super simple!
Let’s begin with starting a campaign. Click the “Start Campaign” button in the top right hand corner. You will see a page where you can sign up with your google account or with an email address and a chosen password.

Once you’re done, click on Join Okiano and you will be redirected to your new Okiano account.
 

✎ NOTE: please take the time to read our Terms of Service.

Filling in your store details

After creating an Okiano marketing account, you’ll need to complete 3 steps to begin your campaign and generate sales. The first is to fill in your store details.

Filling your details is quick, and it’s necessary for Okiano to be able to do the work for you. Please be elaborate and fill in the optional data as well. Tell us your company slogan, describe your store, your target audience, competition and also elaborate in a free writing form about your store. This information is used during the setup and training of Okiano robots so that they can be more effective. When you are done, please click the “set store details” and proceed to set the budget for your campaign.

 

Setting the initial monthly budget for your campaign

Once you you filed in your store details, you can set the desired budget. You can chose to set a dollar amount, a desired estimated number of visitors or a desired sales goal. Please note that the system can only provide very high-level inaccurate estimates for number of visitors or sales. Once starting, the system learns the specific traffic parameters and eventually will be able to predict your budget performance based on your store results. Use your best understanding to determine how much traffic do you want to push to your website. For example, if you set a $600 per month, you will spend an average of $20 per day. If your super relevant click cost would average $0.25 you can get as many as 80 clicks per day.

Payment details

The final on-boarding step is to set your payment method and card holder information. It is mandatory to enter a payment means as the system will not be able to begin advertising your store products without it. Your card will be charged a small initial card validation amount equal to one third of the monthly budget or $500 (the lowest of the two)  follow up payments will be charged every time the spend reached a threshold set at one third of the monthly budget or $500 (the lowest of the two) until the monthly budget is consumed.

Process Stage

Your card is accepted for use, you reached an explanatory page showing where you are in the advertisement process. The first step is when Okiano upload all of your store product information and begins a Machine Learning process that automatically  creates keywords and paid ads from your store products and categories.

Store Optimization Dashboard

This is your dashboard. Here you can see how many categories were processed, how many ads and keywords did Okiano robot prepared for your store advertisements, and what is the number of store categories that are are already up and running. Click the “Preview Ads” link to see the categories, Ads, and Keywords that were generated for your campaign.

Google Ads Performance

Here you can see your store traffic performance. Roll down to see performance of the top and worst performing categories. Click the “show all categories”  to see detailed category performance.

Store Optimization | Ads Preview

Here you can see your store category tree and can easily preview the ads and keywords that were created.

Connecting Okiano to your WooCommerce store

Okiano integration with WooCommerce allows for your store data to be continuously updated on Okiano servers. This in turn, ensures your Ads and search terms are always relevant and accurately represent your store.

 

To connect we need to have your website REST API keys. Please see below the instructions for obtaining your WooCommerce API Keys. As well, you can also review these instructions on the WooCommerce website.

Generate Keys on WooCommerce

  1. Go to WooCommerce > Settings > Advanced
  2. Go to the REST API tab and click Add key.
  3. Give the key a description for your own reference (“Okiano Marketing Integration” is a good choice for a name), choose a user with access to orders etc, and give the key read permissions.
  4. Click Generate API key.
  5. Your keys will be shown – do not close this tab yet, the secret will be hidden if you try to view the key again.
  6. Please copy the “Consumer key” and “Consumer secret” and past it into the Okiano form (image below) 
  7. Click the “CONNECT TO WOOCOMMERCE” button.
  8. When done, click on the sub-tab Legacy API and tick the box next to “Enable the legacy REST API”.

Connecting Okiano to your Magento 2 store

Okiano integration with Magento 2 allows for your store data to be continuously updated on Okiano servers. This in turn, ensures your Ads and search terms are always relevant and accurately represent your store.

Connecting your Magento 2 store is easy. All you need to do is install the “Okiano Marketing Automation” extension from Magento Marketplace. 

To begin, login to your Magento 2 admin dashboard and install the Okiano Marketing extension from Magento marketplace. Visit the Detailed installation instructions page to follow a 5 simple steps guide.

Connecting Okiano to your Magento 1 store

Okiano integration with Magento allows for your store data to be continuously updated on Okiano servers. This in turn, ensures your Ads and search terms are always relevant and accurately represent your store.

Connecting your store is easy. all you need to do is install the Okiano Marketing Automation extension.

To begin, login to your Magento 1 admin dashboard and create a “user” with read-only access rights to certain entities of your catalog, create an “API KEY”  and provide Okiano with these details.

Visit the Detailed integration document for  detailed instructions on how to create a “User” with the read-only permissions and creating the “API KEY” (password) that you need to provide to Okiano.

 

Connecting AdWords account

If you have a Google Ads account, simply click on the ‘connect to Okiano’ button. You will be redirected to Google Ads and asked to grant permissions, please choose “allow“.

Once completed, please return to this “CONNECT” page to continue your Okiano sign up.

Creating and connecting a new Google Ads account

In case you don’t have an account, you will need to create one. The process is simple. Start by clicking on ‘CREATE AN ACCOUNT’ button. You will need to sign in to your Google account and select the ‘+ new Google Ads Account’ button to start.
  • Once at Google Ads, please click the link ‘Experienced with Google Ads’ this will enable creating an account without starting a campaign.
  • On the next page, look for the link to ‘Create an account without a campaign’ and click it.
  • Fill in your business information and Submit.
  • Next, you will be invited to ‘explore your account’. Please click on it and search for the ‘Tools & Settings’ Icon on the top of the screen.
  • Select ‘Billing Settings’ to provide Google Ads with your Credit Card information.
  • Finally, return to the Okiano “CONNECT” page and click on the blue  ‘connect to Okiano’ button to grant okiano with permissions and connect your new Google Ads account to Okiano.

Installing Google Tracking Code

IMPORTANT: Shopify merchant, please visit the Installation instructions of Google Tracking for Shopify page.

About conversion tracking
Conversion tracking is a free tool that shows you what happens after a customer interacts with your ads,  whether they purchased a product, or otherwise did an action on your website that you want to count after someone interacts with your ad. These are actions that you’ve defined as valuable to your business, such as an online purchase or a call to your business from a mobile phone. These customer actions are called conversions.

How conversion tracking works
Conversion tracking starts with you creating a conversion action in your Google Ads account. A conversion action is a specific customer activity that is valuable to your business. You can use conversion tracking to track Website actions: Purchases, sign-ups, and other actions that customers complete on your website. Learn more about how Google Ads tracks website conversions.

The conversion tracking includes placing two code snippets on your website. You add these conversion tracking tags, or code snippets, to your website. When a customer clicks on your ad from Google Search or selected Google Display Network sites, a temporary cookie is placed on their computer or mobile device. When they complete the action you defined, Google system recognizes the cookie (through the code snippet you added), and send to Okiano a record of the conversion.

Once you’ve set up conversion tracking, Okiano can track data on conversions for your campaigns, ad groups, ads, and keywords and adjust your advertising to helps you achieve important goals for your business.

IMPORTANT: If you are a Shopify merchant, please visit the Installation instructions of Google Tracking for Shopify Merchants page.

 

Setting up Google Ads conversion tracking

To set up Google Ads conversion tracking, you need to create a conversion actioninstall the global site tag, and then add the event snippet. If you’re tracking purchases, then you also need to edit the event snippet to adjust the value of the conversion based on the purchase amount.

Start by searching your Mail for an Email from Okiano Marketing <[email protected]> with a subject line containing: “Tracking the traffic“. This email has the conversion tracking codes enclosed.

There are two tracking codes you will need to install 1. Global site tag and 2. The event snippet.

Step 1: install a global site tag, copy the tag code from the email and paste it between thetags of every page of your site.

Select and copy the first: “Global site tag”. It will look like this:

Step 2: install an event snippet, copy the tag code from the email to your conversion page between thetags right after the global site tag.

Select and copy the first: “event snippet tag”. It will look like this:

Step 3: Edit the event snippet to adjust the value of the conversion based on the purchase amount.

NOTE: the conversion page is the page your customers reach on your website after they’ve completed a conversion. For example, the ‘Thank you for your order’ page.To track a different value for each conversion, edit your tag to record the value for each conversion as shown here:

‘value’: YOUR VALUE, ‘currency’: ‘YOUR CURRENCY’, ‘transaction_id’: ‘YOUR ID’

Learn more about conversion tracking and how to set it up

Related article: Testing the conversion tracking

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