Google first page = Center Stage
The importance of ranking number one on Google
Did you know that 95% of people searching on Google never make it past the first page of results? Trying to reach the first page on Google let alone the top of page placement by driving results organically through SEO is a slow drawn-out process, which can take months or even years to achieve. Consumers across the web are relying on Google for the most relevant topics, which is why every eCommerce business is competing for the top spots on the search results page. If your business has been struggling to generate the traffic and visibility it deserves it may be time to evaluate some key components necessary in your quest to rank higher on Google.
Google is dominating the search engine market in the western world, maintaining over 86 percent market share as of April 2020. Their main priority as the world’s largest and most favored search engine is to organize and deliver global information, making it universally accessible and useful to its users. As there is such a wide range of information and resources across the platform, Google works to maintain and filter relevant search terms and sources to its appropriate audience, making products and media easily discoverable. If you can show Google that you have a high organic click-through-rate they will have no choice but to reward you with a higher quality score, as their main concern is delivering consumers with relevant results.
From an eCommerce company perspective, ranking high on Google’s first page is critical, as your chances of selling decrease at a dramatic rate if not in that top slot, let alone the first page. A mere 0.78% of users are clicking past the first page, leaving all those eCommerce websites on secondary pages, invisible to their target audience. Ranking on the first page should be every eCommerce platform’s main priority when attempting to gain more customers and elevate revenue. For those smaller sized eCommerce shops the best way to up your quality score surmounting competitors is by utilizing Google Ads or organically through smart SEO and relevant content.
The SEO strategy in which you approach this task is crucial and with the right tools, you could eventually reach that first place spot. It’s likely that if you start to miss out on clicks and hits you are also losing out on potential sales. If your company is having trouble getting started or your site has been around for quite some time but isn’t getting the traction you need, Okiano Marketing could be the solution for you. Okiano’s AI and Machine Learning software creates high-quality ads and associated relevant keywords to ensure optimization of the keyword-ad-landing page experience, thus increasing impressions, elevating the ad on the first page, and reducing the cost per click. Reaching more customers with Google will eventually result in a massive boost to quality score and lowers ad costs to improve ROAS and increase sales.
Conduct smart SEO research & strategically plan your keywords
Utilizing SEO tools and resources such as AHrefs and Google Keyword Planner to generate proper keyword search terms can be a great place to start. Choosing competitive or irrelevant keywords has the potential of ruining your ad-campaign elevating your costs and reducing your quality score. Ads with optimized Keyword-Ad-Landing page experience get a high-quality score. The high-Quality score will in turn make Google AI Robots prefer that Ad as opposed to others. This higher quality score will lead to an increase in impressions, while also lowering the required PPC bidding cost, as the engine always looks to optimize the user experience, even at the cost of making less revenue to Google.
Making sure you are using relevant key terms for your product and site while checking the level they rank in terms of competitiveness is a huge factor in the quest for success. The goal is to drive sales up at lower PPC costs, thus the retailer must optimize its Ads relevance while increasing Ads exposure to ensure increasing amounts of interested shoppers arrive and buy the store products. The ultimate goal is to be the answer the consumer is searching for which needs to be done through planning SEO and responsive search ads.
Before selecting any keywords, you’ll want to perform significant research on your competitors and the competitiveness of keywords. Initially, you’ll want to stay away from competitive keywords and aim for long-tail keywords. Long-tail Keywords are usually far more specific and therefore less commonly used in user searches, which in turn makes them cheaper as they are not “competitive”, namely, not many stores are bidding on them. For example, searching a specific product model such as the “Nike Air Zoom Alphafly” qualifies as a long-tail keyword rather than the more generic and common search term “Nike running shoes” for which many shoe stores are bidding.
Additionally, the more you provide your target customers with specific details about your eCommerce shop, the more the percentage of them purchasing from you will rise. Eventually, once you boost your score you can begin testing out more competitive search terms and see how you rank in terms of your competitors. At first, however, you may want to start by reaching your target audience with less cost through the use of those Long-tail keywords.
Develop attractive Website Content and Blog strategy
In this day and age, the online market is highly competitive, especially through the COVID-19 pandemic, as brick and mortar relevance shrinks. The value in which the first page of Google holds is unquestionable, practically higher in the number of clicks, impressions, and generated sales than that of the secondary placements. To make your way to that winning spot, the strategy of your SEO must be incredibly strong or you will lose out on a large chunk of potential sales. Blogging allows you to reach larger audiences creating confidence in your brand as you display your domain expertise, and can be a great way to get ahead of competitors to start climbing the Google ranks ladder.
Of course, you want to make sure you are writing quality and relevant content providing real value to your potential customers, but the amount of content produced in correlation with ranking higher on Google is the ultimate numbers game. Generating a large amount of content is only half of it, as to content. The best way to think about the kind of content you want to produce is not only what consumers are searching on Google but what consumers will want to share on social media and with friends.
Help people find you by aiming to get reviewed well and often
Whether you’re scrolling through trip advisor, or Amazon to figure out that next vacation, home theater, or a new sofa, the ultimate sell is the positive reviews and the number of stars that the establishment received from previous customers. This doesn’t only exist in the hotel and restaurant industry but it is significantly apparent within the realm of online retail where you need to rely on online shoppers reviews as you can’t try things on and test out the product as you do when out shopping at Brick and Mortar Retail stores.
When it comes to online shopping, unfortunately, quality decision making is more difficult and indirect. Customer reviews are not only there to help your visitors in turning into customers, but they will also help increase your ranking on Google, generating more traffic from even more potential customers. Reviews left for the next buyer are ultimately helping their purchasing efforts, creating a happy and accommodating customer experience, and increasing online sales.
Most consumers on the web take it upon themselves to read a Google review before purchasing a product, which is why you should always aim to get reviewed to a higher standard than competitors. Reviews are also improving your SEO, leading more shoppers to your eCommerce shop and closer to purchasing your products than they previously were. Competing with some of the world’s largest online retailers all over Google is no easy task, which is why reviews are the way to stand out. Since customer feedback and reviews are read by 92% of consumers on the web you want to make it a priority to receive mainly glowing ones featured directly on your website.
Get featured as a top-ranking site for free
While reviews from past customers are one of the best resources for new customers and potential buyers in the market, features on roundup blogs, which provide a high level description on collections, e.g a blog titled “Best Online Shoe Stores” are another great way to climb the Google ranks ladder at full speed.
If your eCommerce site needs a boost, it makes sense that you help your PPC efforts with positive advertising so that you rank higher. This may even reduce your PPC costs. You can get free advertising for less time and effort, by featuring on roundup style blogs where eCommerce tools and shops are being reviewed, ranked, and broken down for potential customers.
If you want to get your brand in the spotlight fast, this is a good way to go. Consumers across the internet will see your brand when going through those top-ranking posts. Aim to get on as many of these as possible and the traffic will almost instantly start to increase. Reach out to the authors of these sites and voila you’ll be right there in big letters for more potential leads than you thought imaginable.
AI and Machine Learning will help you reach your goals
Organically landing first-page placement on Google has proven to be an extremely difficult and slow-burning task, especially for small businesses. Even when you are prepared to invest time and hard work, achieving this placement organically may still take ages to accomplish. Managing conversions, identifying best Ad/Product spending strategies, and best selling products at large online shops is virtually impossible without advanced tools and a team of SEO, PPC, and Digital Marketing experts. This can become financially inconceivable to many small online shop owners and sometimes adjusting your SEO and following these guidelines and strategies just won’t cut it.
Digital Marketing has never looked easier, with Okiano helping online shop owners automate, optimize, and simplify the entire digital publishing process. We understand how expensive and time consuming the operation of crawling to the top can be. Our fine-tuned system of advanced Machine learning and AI technology manage your paid digital advertising campaigns to match you to the appropriate customers on the web and most importantly, ensure your Ads reach the right searching customer to reduce costs and improve ROAS. Moreover, getting customers to purchase on your website will also elevate your overall site rank with Google, meaning that our technology will help you climb to that first place spot faster and more efficiently boosting your organic score and placement. With Okiano, you don’t have to be an SEO wizard to reach Google result stardom. Okiano has a proven track record of landing our client’s first-page placement, exponentially increasing their sales, and engaging more consumers even through times of intense competition.
Okiano has helped countless online retailers to increase sales exponentially and engage more consumers through times of intense competition by improving their ranking and landing them a spot on Google’s first results page.
Interested in learning more about how Okiano can help your business skyrocket to that number one spot? Stay tuned for a follow-up article covering effective search engine marketing strategies for your eCommerce business.
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