You run your Google Ads Campaign, and visiting Analytics, you see that you have a bounce rate of over 30%. You know that more than

Return On Ad Spend (ROAS) is one of the most important metrics you can ever focus on when running eCommerce campaigns. It is used to

One thing you can always count on as an online store is that the digital marketing landscape is ever-evolving. Yesterday’s rules are not in today’s

The biggest threat to running Google ads in 2021 is, without a doubt, click fraud. Sabotage of PPC campaigns has become a headache for businesses

It is never enough to run a PPC campaign as an online shop owner since this is not a venture you get into just for

No eCommerce marketing campaign is ever complete without Google Ads as these advertisements allow you to take on the world’s largest search engine. In doing

If there is one thing that Google Ads has taught marketers and businesses is the ever-present need to adjust to changes and improvements.  Running Ads

Attracting traffic to your website is the ultimate goal for the success of your online business. The more visible you are to your market, the

Indeed, when it comes to placing your Ads, Google has a mind of its own. It is therefore imperative for us to figure out our

When using Google AdWords PPC advertising management, getting the right shoppers to your online store means many things. For starters, the right shoppers are likely

Our online shopping methods have evolved. We are no longer solely using desktops at home, but we’re now using multiple devices to research, compare, and

You invest in digital advertising and drive interested people to your shop. The traffic parameters you measure are satisfactory, and you want to know how