“After a long and detailed market research comparing different solutions and advertising agencies we found that Okiano service required no effort to yields the highest overall returns on our advertising spend.”
Head of Digital Marketing
Okiano - Driving Successful Growth
Romantix is a large adult toy store network with over 50 stores in the USA. Romantix sells high-quality products at fair prices and through unprecedented shopping convenience. The brand sells sales adults toys on romantix.com, and through digitally immersive brick-and-mortar Shops.
Challenge & Solution
eCommerce growth in the adult toy vertical has been skyrocketing, with leading vendors experiencing explosive year-over-year growth and shortened times to deliver the latest developed toys to consumers. The pressure to drive more loyalty is pushing our teams to dramatically scale their outreach to their core audiences.
To meet this challenge, Romantix built a task force with eCommerce marketing automation experts from Okiano and GLI Inc. This team took over the implementation of Okiano Marketing automation in a synchronized manner to deliver a new approach for executing the best marketing automation campaigns through a structure that maintains tight controls on AI in digital marketing performance.
As a result of using this new marketing automation technology and novel approach to AI in digital advertising on Google. Romantix began to see some of the best marketing automation campaigns while noticing a growth in the number of conversions and increased sales by 149%, and grew Return on Advertising Spend more than 108% leading to over 47% growth in overall profitable revenue.
The new ad formats delivered an over 72% decrease in cost per conversion as a result of optimizations made to increase the Keyword – Ad – landing page relevance of 228% resulting in a lower cost per acquisition.
Using Okiano’s eCommerce automated advertising, Romantix’s move to online sales was smooth and proved effective and engaging for consumers through a period of intense competition and limited space on Google’s first results page.
Contact us at Okiano to learn how you too can grow your brand without growing team overhead!