Marketing measurment
Emily Wood

The virus and eCommerce

The coronavirus brings dramatic changes to consumer needs and is influencing retailers in many ways. With stores closed, more consumers shop online for the first

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Attracting the right customer
PPC Knowledge
Dan Cole

Attracting the right customer

When using Google AdWords PPC advertisement, getting the right shoppers to your online store means many things. For starters, the right shoppers are likely to

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AI in Marketing
Anthony Zysblat

The Future of Automated Advertising

In recent years, news outlets are heavily discussing technologies that are shaping the advertising world. Terms such as algorithms, deep-learning, artificial intelligence and automation are

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