Articles

AI in Marketing
Dan Novel

AI is changing digital marketing

Artificial Intelligence is becoming essential for digital marketing and touches every aspect of the industry. One of the main reasons advertisers must use AI is since Google and Facebook are investing hugely into developing their AI as the intelligence behind advertiser ad placement in search results or Facebook feed.

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Marketing measurment
Emily Wood

Return on Ad Spend (ROAS)

By Emily Wood Digital Marketing expert ROAS is a popular metric in digital marketing and is many times used in eCommerce as a standard measure

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