Articles

AI in Marketing

The Future of Automated Advertising

In recent years, news outlets are heavily discussing technologies that are shaping the advertising world. Terms such as algorithms, deep-learning, artificial intelligence, and automation are

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AI in Marketing

Using AI in advertising is Changing Digital Marketing

Artificial Intelligence is becoming essential for digital marketing and touches every aspect of the industry. One of the main reasons advertisers must use AI is since Google and Facebook are investing hugely into developing their AI as the intelligence behind advertiser ad placement in search results or Facebook feed.

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Marketing Measurement

Return on Ad Spend (ROAS)

ROAS is a popular metric in digital marketing and eCommerce marketing as a standard measure for its effectiveness. The step of ROAS will inevitably teach

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