Articles

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Okiano vs. Alternatives
Okiano Manager

Okiano Marketing vs. AdStage

It takes a lot to find the ultimate tool that will simplify your digital marketing campaign. With thousands of platforms developed to assist you in

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Photo by Daniel Romero on Unsplash
AI in Advertising
Nicole Gelb

Simplify Your Google Ads Strategy

About Google Ads As the largest search engine, Google states its mission is to “organize the world’s information and make it universally accessible and useful”.

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AI in Marketing
Anthony Zysblat

The Future of Automated Advertising

In recent years, news outlets are heavily discussing technologies that are shaping the advertising world. Terms such as algorithms, deep-learning, artificial intelligence, and automation are

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AI in Marketing
Dan Cole

Using AI in advertising is Changing Digital Marketing

Artificial Intelligence is becoming essential for digital marketing and touches every aspect of the industry. One of the main reasons advertisers must use AI is since Google and Facebook are investing hugely into developing their AI as the intelligence behind advertiser ad placement in search results or Facebook feed.

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Marketing measurment
Emily Wood

Return on Ad Spend (ROAS)

ROAS is a popular metric in digital marketing and eCommerce marketing as a standard measure for its effectiveness. The step of ROAS will inevitably teach

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Before you proceed

You will need to spend a valid Credit Card in your Google Ads and Okiano accounts. You will not be charged during the trial period.

It takes time to see results as Okiano and Google robots optimize your campaigns. You will see elevated traffic, but conversions may depend on many factors such as your store shopping cart experience and onsite promotions.

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