Articles

Marketing measurment
Emily Wood

The virus and eCommerce

The coronavirus brings dramatic changes to consumer needs and is influencing retailers in many ways. With stores closed, more consumers shop online for the first

Read More »
Attracting the right customer
PPC Knowledge
Dan Cole

Attracting the right customer

When using Google AdWords PPC advertisement, getting the right shoppers to your online store means many things. For starters, the right shoppers are likely to

Read More »
AI in Marketing
Anthony Zysblat

The Future of Automated Advertising

In recent years, news outlets are heavily discussing technologies that are shaping the advertising world. Terms such as algorithms, deep-learning, artificial intelligence and automation are

Read More »
AI in Marketing
Dan Cole

AI is changing digital marketing

Artificial Intelligence is becoming essential for digital marketing and touches every aspect of the industry. One of the main reasons advertisers must use AI is since Google and Facebook are investing hugely into developing their AI as the intelligence behind advertiser ad placement in search results or Facebook feed.

Read More »
Marketing measurment
Emily Wood

Return on Ad Spend (ROAS)

By Emily Wood Digital Marketing expert ROAS is a popular metric in digital marketing and is many times used in eCommerce as a standard measure

Read More »

Before you proceed

You will need to spend a minimum of $750/month and have a valid Credit Card in your Google Ads and Okiano accounts. You will not be charged during the trial period.

It takes time to see results as Okiano and Google robots optimize your campaigns. You will see elevated traffic, but conversions may depend on many factors such as your store shopping cart experience and onsite promotions.

Already have an account? Sign in