AI in Marketing
Enhancing Your SEO Strategy To Rank Higher On Google
Google first page = Center Stage Photo by Mitchell Luo on Unsplash The importance of ranking number one on Google Did you know that 95%
September 21, 2020
Google first page = Center Stage Photo by Mitchell Luo on Unsplash The importance of ranking number one on Google Did you know that 95%
We automate, you control, they sell more Get ahead of your competition If you don’t already know about Okiano Marketing’s AI and Machine Learning
Shift your strategy to adapt to the new norm If one thing has become clear during these unusual and uncertain times, it is that your
WooCommerce is one of the fastest-growing open-source eCommerce plugins built on WordPress. The free base platform became wildly popular among small to large-sized online merchants
“We always struggled with obtaining good results using Google Ads until we were introduced to Okiano. Within less than two months from starting out, Livia
“We were never successful using Google Ads until we found Okiano. Within the first 3 months from starting out, Chronospride revenue grew over 270% with
“After a long and detailed market research comparing different solutions and advertising agencies we found that Okiano service required no effort to yields the highest
Shopify is one of the most well-known and user-friendly eCommerce SaaS platforms which offers over 1,400 eCommerce related apps through their app store. Shopify ecosystems
The E-commerce Industry is experiencing a non-linear Growth The e-commerce industry in the U.S. was approximately $600BN in 2019 and according to the U.S. Department
Attracting traffic to your website is the ultimate goal for the success of your online business. The more visible you are to your market, the
Indeed, when it comes to placing your Ads, Google has a mind of its own. It is therefore imperative for us to figure out our
During the pandemic, it is clear that the world economy takes a hit. While many companies had already integrated an online presence into their business
Photo by Launchpresso on Unsplash We all know that Google is constantly evolving with more and more advanced features. It is therefore critical that we
During these times of uncertainty, the challenges posed by Covid-19 have given rise to a great opportunity for businesses to expand their e-commerce presence and
Google makes it free for retailers to list their products on the Google Shopping tab, helping them receive free exposure regardless of whether they pay
The coronavirus brings dramatic changes to consumer needs and is influencing retailers in many ways. With stores closed, more consumers shop online for the first
Brick-and-mortar refers to a traditional street-side business that offers products and services to its customers face-to-face in an office or store. Brick-and-mortar stores have found
You may ask yourself why should you find it interesting that the volume of Google searches is still growing at a rate of 10% to
When using Google AdWords PPC advertisement, getting the right shoppers to your online store means many things. For starters, the right shoppers are likely to
In digital advertisement, conversion rate optimization (CRO) refers to activities and systems used for increasing the percentage of visitors to a website that convert into
Our online shopping methods have evolved. We’re no longer solely using desktops at home, but we’re now using multiple devices to research, compare and analyse
In recent years, news outlets are heavily discussing technologies that are shaping the advertising world. Terms such as algorithms, deep-learning, artificial intelligence and automation are
Digital Marketing and Advertising always revolves around data. Yet gathering enough of it is not an issue anymore, the challenge now is making sense and
You invest in digital advertising and drive interested people to your shop. The traffic parameters you measure are satisfactory, cost per click is good still
Google Ads are one of the most effective methods for paid advertisement, when used properly, Google Ads can send to your website the right people
Return on investment (ROI) is a ratio between the net profit and cost of investment. As a performance measure, ROI is used to evaluate the
AI is changing the game everywhere by processing large quantities of information and making fast decisions on large scale problems many times outperforming humans. Quality
Artificial Intelligence is becoming essential for digital marketing and touches every aspect of the industry. One of the main reasons advertisers must use AI is since Google and Facebook are investing hugely into developing their AI as the intelligence behind advertiser ad placement in search results or Facebook feed.
By Emily Wood Digital Marketing expert ROAS is a popular metric in digital marketing and is many times used in eCommerce as a standard measure
You will need to spend a minimum of $750/month and have a valid Credit Card in your Google Ads and Okiano accounts. You will not be charged during the trial period.
It takes time to see results as Okiano and Google robots optimize your campaigns. You will see elevated traffic, but conversions may depend on many factors such as your store shopping cart experience and onsite promotions.
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