Automating eCommerce Advertisement
The future of eCommerce is becoming more attractive with each passing day. Trends within the eCommerce world are continually shifting. It is crucial for those
Leave 2020 in the past and slide into 2021 with a bang by revolutionizing the way you drive your sales and scale your company brand.
Attracting potential customers on Google is challenging when considering that 95% of people searching on Google never make it past the first page. Reaching
Referral marketing for small businesses or E-Commerce businesses is getting better with every passing day. This robust strategy is making companies more powerful and robust.
Photo by Scott Graham on Unsplash The competitive market of selling products in the digital world can be tricky when attempting to stand out amongst
Becoming an eCommerce Digital Marketing Expert Have you been wanting to take the leap and convert your brick-and-mortar shop into an online store? If so,
About Google Ads As the largest search engine, Google states its mission is to “organize the world’s information and make it universally accessible and useful”.
OKIANO – BOOSTING ECOMMERCE SALES See the App on shopify With the holiday season right around the corner marketing your eCommerce site and advertising your
Google’s First Page = Center Stage Photo by Mitchell Luo on Unsplash The importance of ranking #1 on Google Did you know that 95% of
We automate, you control, they sell more Get ahead of your competition If you don’t already know about Okiano’s marketing automation solutions created from AI
Shift your strategy to adapt to the new norm If one thing has become clear during these unusual and uncertain times, it is that your
WooCommerce is one of the fastest-growing open-source eCommerce plugins built on WordPress. The free base platform became wildly popular among small to large-sized online merchants
Shopify is one of the most well-known and user-friendly eCommerce SaaS platforms which offers over 1,400 eCommerce related apps through their app store. Shopify ecosystems
The eCommerce industry is experiencing a non-linear growth The eCommerce industry in the U.S. was approximately $600BN in 2019 and according to the U.S. Department
Attracting traffic to your website is the ultimate goal for the success of your online business. The more visible you are to your market, the
Indeed, when it comes to placing your Ads, Google has a mind of its own. It is therefore imperative for us to figure out our
During the pandemic, it is clear that the world economy takes a hit. While many companies had already integrated an eCommerce marketing presence into their
We all know that Google is constantly evolving with more and more advanced features. It is therefore critical that we ensure that we keep up
During these times of uncertainty, the challenges posed by COVID-19 have given rise to a great opportunity for businesses to expand their eCommerce presence and
Google makes it free for retailers to list their products on the Google Shopping tab, helping them receive free exposure regardless of whether they pay
The coronavirus brings dramatic changes to consumer needs and is influencing retailers in many ways. With stores closed, more consumers shop online for the first
Brick-and-mortar refers to a traditional street-side business that offers products and services to its customers face-to-face in an office or store. Brick-and-mortar stores have found
You may ask yourself why should you find it interesting that the volume of Google searches is still growing at a rate of 10% to
When using Google AdWords PPC advertising management, getting the right shoppers to your online store means many things. For starters, the right shoppers are likely
In the digital advertisement, eCommerce Conversion Rate Optimization (CRO) refers to activities and systems used for increasing the percentage of visitors to a website that
Our online shopping methods have evolved. We are no longer solely using desktops at home, but we’re now using multiple devices to research, compare, and
In recent years, news outlets are heavily discussing technologies that are shaping the advertising world. Terms such as algorithms, deep-learning, artificial intelligence, and automation are
Digital Marketing Automation and eCommerce Automated Advertising always revolve around data. Yet gathering enough of it is not an issue anymore, the challenge now is
You invest in digital advertising and drive interested people to your shop. The traffic parameters you measure are satisfactory, and you want to know how
Google Ads are one of the most effective methods for paid advertisement, when used properly, Google Ads can send to your website the right people
Return on investment (ROI) is a ratio between the net profit and cost of acquisition. As a performance measure, ROI is used to evaluate an
AI in eCommerce is changing the game everywhere by processing large quantities of information and making fast decisions on large-scale problems, many times outperforming humans.
Artificial Intelligence is becoming essential for digital marketing and touches every aspect of the industry. One of the main reasons advertisers must use AI is since Google and Facebook are investing hugely into developing their AI as the intelligence behind advertiser ad placement in search results or Facebook feed.
ROAS is a popular metric in digital marketing and eCommerce marketing as a standard measure for its effectiveness. The step of ROAS will inevitably teach
You will need to spend a minimum of $750/month and have a valid Credit Card in your Google Ads and Okiano accounts. You will not be charged during the trial period.
It takes time to see results as Okiano and Google robots optimize your campaigns. You will see elevated traffic, but conversions may depend on many factors such as your store shopping cart experience and onsite promotions.
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