Brick-and-mortar refers to a traditional street-side business that offers products and services to its customers face-to-face in an office or store. Brick-and-mortar stores have found
You may ask yourself why should you find it interesting that the volume of Google searches is still growing at a rate of 10% to
When using Google AdWords PPC advertisement, getting the right shoppers to your online store means many things. For starters, the right shoppers are likely to
In digital advertisement, conversion rate optimization (CRO) refers to activities and systems used for increasing the percentage of visitors to a website that convert into
Our online shopping methods have evolved. We’re no longer solely using desktops at home, but we’re now using multiple devices to research, compare and analyse
In recent years, news outlets are heavily discussing technologies that are shaping the advertising world. Terms such as algorithms, deep-learning, artificial intelligence and automation are
Digital Marketing and Advertising always revolves around data. Yet gathering enough of it is not an issue anymore, the challenge now is making sense and
You invest in digital advertising and drive interested people to your shop. The traffic parameters you measure are satisfactory, cost per click is good still
Google Ads are one of the most effective methods for paid advertisement, when used properly, Google Ads can send to your website the right people
Return on investment (ROI) is a ratio between the net profit and cost of investment. As a performance measure, ROI is used to evaluate the
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