Articles

Attracting the right customer
PPC Knowledge
Dan Novel

Attracting the right customer

When using Google AdWords PPC advertisement, getting the right shoppers to your online store means many things. For starters, the right shoppers are likely to

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AI in Marketing
Anthony Zysblat

The Future of Automated Advertising

In recent years, news outlets are heavily discussing technologies that are shaping the advertising world. Terms such as algorithms, deep-learning, artificial intelligence and automation are

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AI in Marketing
Dan Novel

AI is changing digital marketing

Artificial Intelligence is becoming essential for digital marketing and touches every aspect of the industry. One of the main reasons advertisers must use AI is since Google and Facebook are investing hugely into developing their AI as the intelligence behind advertiser ad placement in search results or Facebook feed.

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