Automating eCommerce Advertisement
Setting up an eCommerce business is only the first step in a journey that will require resilience, unwavering focus, and quick adaptation to market trends.
There has been an influx of sellers in Shopify, and this increased competition means landing a client has become more demanding. The challenging market landscape
It takes a lot to find the ultimate tool that will simplify your digital marketing campaign. With thousands of platforms developed to assist you in
Regardless of the niche industry that you specialize in as an online store, you definitely run advertising campaigns. But have you ever taken the time
At a time when everyone is rushing to invest in high-value marketing tools, you cannot be left behind as an eCommerce store owner. The growing
Regardless of the niche industry that you specialize in as an online store, you definitely run advertising campaigns. But have you ever taken the
For eCommerce brands, the cost of getting on the first page can be a “make or break”. We knew AI can lower the cost of
As the most prominent PPC network that is owned by the world’s number one search engine, Google Adwords has always been a center of focus
The COVID-19 pandemic took the world by surprise and affected humanity in the most unimaginable ways. Nations ordered lockdowns, international travel came to a standstill,
All major eCommerce platforms are built with the singular goal of providing businesses with a better channel for reaching out to the modern market. Still,
No eCommerce marketing campaign is ever complete without Google Ads as these advertisements allow you to take on the world’s largest search engine. In doing
How do you keep up with the high competition levels presented by established and renowned brands as a startup? This is the question that every
The lifeline of every Shopify store is in the traffic that it is able to attract. It is what truly makes the difference between a
If there is one thing that Google Ads has taught marketers and businesses is the ever-present need to adjust to changes and improvements. Running Ads
Responsive Search Ads and What They Mean To Your Marketing Campaigns If there is one thing that Google Ads has taught marketers and businesses is
The Ecommerce market has significantly grown and advanced in such a short period that it has completely changed the approach to sales and marketing. Today,
As your eCommerce business grows, there is always the need to introduce new products to your target market. Today, the business environment is defined by
Social media is no longer a platform that is only appreciated by teenagers whose life revolves around the latest trends in these channels. Instead, they
The Ecommerce industry has greatly evolved, and online retailers can no longer ignore the powers of artificial intelligence technologies. In this article, we look at
The primary goal of every eCcommerce store is to reach out to as many potential customers as possible and convert these leads into sales. In
Amazon is the largest eCommerce retailer, and the platform has consequently attracted millions of sellers, all looking to tap into its vast market. Essentially, this
Modern-day technology has made data the biggest asset for every business that wants to succeed. Long gone are the days when a business would make
Digital marketing should never be viewed as an expense but as an investment. Every dollar spent on marketing and advertising your business online needs to
The future of eCommerce is becoming more attractive with each passing day. Trends within the eCommerce world are continually shifting. It is crucial for those
Leave 2020 in the past and slide into 2021 with a bang by revolutionizing the way you drive your sales and scale your company brand.
Attracting potential customers on Google is challenging when considering that 95% of people searching on Google never make it past the first page. Reaching the
Referral marketing for small businesses or E-Commerce businesses is getting better with every passing day. This robust strategy is making companies more powerful and robust.
Photo by Scott Graham on Unsplash The competitive market of selling products in the digital world can be tricky when attempting to stand out amongst
Becoming an eCommerce Digital Marketing Expert Have you been wanting to take the leap and convert your brick-and-mortar shop into an online store? If so,
About Google Ads As the largest search engine, Google states its mission is to “organize the world’s information and make it universally accessible and useful”.
OKIANO – BOOSTING ECOMMERCE SALES See the App on shopify With the holiday season right around the corner marketing your eCommerce site and advertising your
Google’s First Page = Center Stage Photo by Mitchell Luo on Unsplash The importance of ranking #1 on Google Did you know that 95% of
We automate, you control, they sell more Get ahead of your competition If you don’t already know about Okiano’s marketing automation solutions created from AI
Shift your strategy to adapt to the new norm If one thing has become clear during these unusual and uncertain times, it is that your
WooCommerce is one of the fastest-growing open-source eCommerce plugins built on WordPress. The free base platform became wildly popular among small to large-sized online merchants
Shopify is one of the most well-known and user-friendly eCommerce SaaS platforms which offers over 1,400 eCommerce related apps through their app store. Shopify ecosystems
The eCommerce industry is experiencing a non-linear growth The eCommerce industry in the U.S. was approximately $600BN in 2019 and according to the U.S. Department
Attracting traffic to your website is the ultimate goal for the success of your online business. The more visible you are to your market, the
Indeed, when it comes to placing your Ads, Google has a mind of its own. It is therefore imperative for us to figure out our
During the pandemic, it is clear that the world economy takes a hit. While many companies had already integrated an eCommerce marketing presence into their
We all know that Google is constantly evolving with more and more advanced features. It is therefore critical that we ensure that we keep up
During these times of uncertainty, the challenges posed by COVID-19 have given rise to a great opportunity for businesses to expand their eCommerce presence and
Google makes it free for retailers to list their products on the Google Shopping tab, helping them receive free exposure regardless of whether they pay
The coronavirus brings dramatic changes to consumer needs and is influencing retailers in many ways. With stores closed, more consumers shop online for the first
Brick-and-mortar refers to a traditional street-side business that offers products and services to its customers face-to-face in an office or store. Brick-and-mortar stores have found
You may ask yourself why should you find it interesting that the volume of Google searches is still growing at a rate of 10% to
When using Google AdWords PPC advertising management, getting the right shoppers to your online store means many things. For starters, the right shoppers are likely
In the digital advertisement, eCommerce Conversion Rate Optimization (CRO) refers to activities and systems used for increasing the percentage of visitors to a website that
Our online shopping methods have evolved. We are no longer solely using desktops at home, but we’re now using multiple devices to research, compare, and
In recent years, news outlets are heavily discussing technologies that are shaping the advertising world. Terms such as algorithms, deep-learning, artificial intelligence, and automation are
Digital Marketing Automation and eCommerce Automated Advertising always revolve around data. Yet gathering enough of it is not an issue anymore, the challenge now is
You invest in digital advertising and drive interested people to your shop. The traffic parameters you measure are satisfactory, and you want to know how
Google Ads are one of the most effective methods for paid advertisement, when used properly, Google Ads can send to your website the right people
Return on investment (ROI) is a ratio between the net profit and cost of acquisition. As a performance measure, ROI is used to evaluate an
AI in eCommerce is changing the game everywhere by processing large quantities of information and making fast decisions on large-scale problems, many times outperforming humans.
Artificial Intelligence is becoming essential for digital marketing and touches every aspect of the industry. One of the main reasons advertisers must use AI is since Google and Facebook are investing hugely into developing their AI as the intelligence behind advertiser ad placement in search results or Facebook feed.
ROAS is a popular metric in digital marketing and eCommerce marketing as a standard measure for its effectiveness. The step of ROAS will inevitably teach
You will need to spend a valid Credit Card in your Google Ads and Okiano accounts. You will not be charged during the trial period.
It takes time to see results as Okiano and Google robots optimize your campaigns. You will see elevated traffic, but conversions may depend on many factors such as your store shopping cart experience and onsite promotions.
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